Advertise to reach last-minute holiday shoppers
Bring customers to your products when they search on Amazon.ca
Get startedBoost sales through the end of the holiday season and into the new year with targeted pay-per-click ads.
Sponsored Products is an easy-to-use advertising solution for Amazon sellers. As shoppers hunt for holiday purchases, these pay-per-click ads can help them find your products. Sponsored Products ads are targeted to customer search terms and
appear on top of and within search results and on product detail pages.
Sellers enrolled in the Amazon Brand Registry are also eligible to use Headline Search Ads, which
feature your brand logo and a selection of products, and create a free Amazon Store to provide shoppers with a custom, brand-centric multipage experience.
4 benefitsWhy advertise with Amazon
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Boost Sales
Targeted ads help you reach customers who are looking for products like yours while they're deciding what to purchase.
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Control costs
Pay only when your ad is clicked. You determine how much to bid on clicks and the budget of each ad campaign.
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Optimize easily
Campaign reports track your ads' performance, so you can learn what's working and optimize your advertising strategy.
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Get noticed
When shoppers are ready to buy, you want them to think of you. Ads help keep your products or brand top of mind during the holiday season.
8 keys to success Best practices for holiday advertising
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Target Automatically
When you create your first Sponsored Products campaign, use automatic targeting to let Amazon do the work of selecting the search terms to match your ads with.
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Go manual
Let your automatic campaign run for at least a week. Check your search term report to see which terms are resulting in ad clicks and sales, then use them as keywords for a manual targeting campaign to maximize success.
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Find keywords
For more ideas for keywords, choose from the suggested keywords when creating your manual campaign. These keywords are chosen from searches that generated impressions, clicks, and sales for products that are the same as or similar to yours.
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Make informed bids
Not sure how much to bid on an ad click? Use suggested bid, which provides a range of winning bids for each keyword.
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Track performance
Check Campaign Manager at least once a week for valuable data, such as how many times your ad was displayed, which keywords resulted in clicks, and the sales attributed to each ad campaign.
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Promote your catalog
Advertise all your product listings, not just your top sellers. During the holiday season, shoppers may change their buying habits as they purchase gifts.
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Always be on
Keep an automatic targeting campaign on at all times to track trends throughout the season and identify new search terms that work for your products.
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Prep for heavy traffic
Remember that peak traffic periods will mean more competition for ads. Raise your bids to compete for clicks, and increase your budget so your ads stay active.
Don't miss out on December and January sales
Shoppers will be active through the end of the year. Many customers are still searching for last-minute holiday gifts throughout the month. Additionally, gift cards mean that holiday shopping continues into the new year, so make sure you're ready to reach January shoppers. Run your campaigns with no end date so your products stay top of mind well into the new year.
Create your ad campaignAmazon Sponsored Products is vital to our business. It provides the instant exposure and sales boost our new products need to succeed.
Want to learn more?
Check out our downloadable guide to holiday advertising for Amazon sellers. You’ll find step-by-step advice on getting started with Sponsored Products, plus a monthly timeline for your holiday advertising strategy.
Download the guide