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Whether you're new to selling your products through Amazon or have years of success, advertising can help you reach more shoppers and provide a new source for additional sales. It’s easy by design, and something you can take advantage of right
now.
The holiday season is the perfect time to get started, since it brings the potential for a big boost in sales. Seize the opportunity: make sure your business is ready to get the most out of the season. The best part? It takes
just 5 minutes (really!) and no advertising experience to set yourself up for long-term success.
Amazon's search advertising products match your ads to customers looking for items to buy, bringing a new source of potential holiday sales to your products. Advertising this season could make your holiday sales the best yet.
Manage your advertising spend during the holiday season by setting your own campaign budget—as little as $10 a day—and deciding how much you want to bid on clicks. You'll only pay when a shopper clicks on your ad, so your costs are determined by conversions.
Invest in the long-term potential of your business by advertising to reach new audiences and find more shoppers interested in buying your products during the busiest shopping season of the year.
Our advertising products target the keywords shoppers are using to search on Amazon.com. Learn how customers are finding your products and track the keywords that do the most for your business, including seasonal changes.
If you’re a brand owner and you’re building a business, having 1.5 million chances to make an impression on someone is significant. The fact that I reached that many people—who may have not otherwise seen my products— is astounding!
We know you're busy: Especially during the holiday season. That’s why we’ve made it simple to start advertising. It takes just minutes to launch a campaign in Seller Central.
Advertised products stand out from the crowd: Our search ads appear in prominent placements, including above, below, and next to search results, as well as product detail pages. Shoppers who are browsing for gifts to buy will discover additional suggestions through our ads.
Advertising is easy to learn: Our advertising products are meant for everyone to use, even if you don't have any advertising experience. Short videos in Seller Central provide how-to guidance.
You can track performance: Once your ads are running, you can use our clear, easy-to-read reports to monitor your return on investment. Continue to optimize and improve your campaigns throughout the season and into 2019.
Our on-Amazon return on ad spend is 2x-3x what we typically see with our off-Amazon marketing campaigns.
Our interface is easy to use and filled with features that save you time, eliminate guesswork, and help you be more successful.
Need keyword help?
Use automatic targeting and let Amazon match relevant customers to your products, or get keyword suggestions for your manual-targeted campaigns (where you pick your own keywords).
Need to make changes quickly and at scale?
Instead of making changes (like updating bids or keywords) one by one in campaign manager, you can use the bulk operations feature to download a bulk file, make edits to campaigns, and then upload for processing.
Need bidding assistance?
You can use our suggested bid feature to choose your bid for ad placements.
Need to understand campaign performance at a glance?
Campaign manager provides you with a single view of your advertising campaigns, letting you easily see your total spend, total sales, and more.