Amazon Renewed

Use this guide to help prepare you for successful selling
on Amazon

Seller University

Prepare for successful selling by following this guide

Understanding all of the programs and tools available to you as a seller is paramount to being successful on Amazon. This guide covers every nuance of Seller Central, and covers every program available to you to help grow, and sustain sales.

  • Learn how to operate and manage Seller Central

  • Learn how to provide customers the best possible experience by shipping on time, and understanding your metrics

Seller Central Basics

Introduction to
Seller Central

Account Info
walkthrough

User Permissions
Walkthrough

Listing Restrictions
Walkthrough

Payment Reports
Walkthrough

Disbursements
Walkthrough

How to Manage Orders
Walkthrough

You Got Your First Order, Now What?
Walkthrough

Adding/Creating Products

Add-a-Product Tool
Walkthrough

Matching to Existing Listings
walkthrough

Creating New Product Listings
Walkthrough

Setting Up Product Variations
Walkthrough

Bulk Inventory Upload
Walkthrough

Bulk Inventory Uploads For Advanced Sellers
walkthrough

Managing Your Inventory
Walkthrough

Inventory Reports
Walkthrough

Apply with your active email address below to get detailed requirements for qualifying for the programme.

Amazon Detail Page

Detail Page
Overview

Walkthrough

What Makes A Quality Detail Page
Walkthrough

Editing A Shared Detail Page
Walkthrough

Fulfillment by Amazon (FBA)

How Fulfillment by Amazon Works
Walkthrough

Converting Your Listings to FBA
walkthrough

Shipment Safety Requirements
Walkthrough

Inventory Prep Requirements
Walkthrough

Your First FBA Shipment
Part 1

Labeling Your First FBA Shipment
walkthrough

Labeling Requirements
Walkthrough

Your First FBA Shipment, Part 2
Walkthrough

Shipment Information Accuracy
Walkthrough

SFP Trial Video
walkthrough

Pack Lists
Walkthrough

Frequently Asked Questions
FBA

Seller Fulfilled Prime

Seller Fulfilled Prime
Introduction

How to Register and Complete SFP Trial Walkthrough

Setting Up Regional SFP
Walkthrough

How to Ship On-Time in SFP
Walkthrough

How to Buy Shipping From Amazon for SFP Walkthrough

How to Assign SKUs to Seller Fulfilled Prime

How To Link Carrier Accounts In Seller Central To use your Own FedEx/UPS Rates

How Returns Work For SFP
Walkthrough

Seller Performance/The Buy Box

Product Quality & Legitimacy
Walkthrough

Your Performance Metrics
Walkthrough

Amazon Buy Box
Walkthrough

Winning the Buy Box
Walkthrough

Brand Owner Tools

Introduction to Amazon Brand Registry Walkthrough

Creating A Brand
Walkthrough

Enhanced Brand Content
Walkthrough

Amazon Associates For Brand Owners Walkthrough

Sponsored Products

Sponsored Products
Introduction

Create Your First Sponsored Products Campaign Walkthrough

Understanding Sponsored Products Metrics Walkthrough

Create a Campaign With Manual Targeting Walkthrough

Keyword Match Types
Walkthrough

Negative Keywords
Walkthrough

Automatic Targeting to Optimize Manual Campaigns Walkthrough

Sort and Filter in Campaign Manager
Walkthrough

Make Large scale Additions/Changes Bulk Operations Walkthrough

Improve Ad Placement with Bid+
Walkthrough

Downloadable Reports
Walkthrough

Improve you Advertising Cost of Sales (Acos) Walkthrough

Sponsored Products PDF
Walkthrough

Bidding Strategies for Your Campaigns
Walkthrough

Increase Impression in Your Campaigns
Walkthrough

Improve Click-Through Rates (CTR)
Walkthrough

Deals & Promotions

Lightning Deals
Walkthrough

Understanding Suppressed Lightning Deals Walkthrough

Coupon Tool
Walkthrough

Amazon Shopping Events Calendar
Document

Amazon MWS (API Integration)

Marketplace Web Services (MWS)
Walkthrough

Scratch Pad (Submitting Requests)
Walkthrough

Amazon Merchant Transport Utility (AMTU) Walkthrough

MWS Throttling
Walkthrough