New pricing rule in Build International Listings tool

allows you to automatically factor in FBA fulfillment
fees across marketplaces

Hello from Amazon Global Selling,

We've launched a new pricing functionality that removes the hassle of having to manually adjust for different FBA fulfillment fees in your prices across marketplaces.

The new Pan-European pricing rule in the Build International Listings (BIL) tool allows you to automatically adjust your prices for the different FBA fulfillment fees across Europe.*

• Imagine that you sell T-shirts for £10 on Amazon.co.uk, and you’re ready to list your T-shirts on Amazon.de
• You use BIL to sync your Amazon.co.uk offers to Amazon.de and enable the new pricing rule
• The Amazon.co.uk fulfillment fee is removed from your new listing price, and the local fulfillment fee of your target marketplace (in this case, Amazon.de) is added to the new listing price
• Therefore, if the fulfillment fee for Amazon.co.uk is £1 and for Amazon.de it is €3, your offer price in Amazon.de would equal (£10 - £1) + €3 and account for the currency exchange

Tip
If your offer is competing against other offers on a detail page, you may want to use the Automate Pricing tool to stay competitive. Automate Pricing can continuously update your prices to stay ahead of the competition based on the rules you define, which may be in response to events like Buy Box or lowest price changes. Learn more about Automate Pricing (sign-in required).

Thank you for selling on Amazon.

*The FBA fulfillment fee is the local fee of the marketplace where the order is placed, varying by size and weight. Learn more about Pan-European FBA fulfillment fees. BIL refers to the Build International Listings tool, which helps you sell globally by adding offers and synchronizing your pricing across multiple marketplaces. Learn more about Build International Listings (sign-in required).