Amazon Seller Academy

Breakout Session Guides:

Listings

Discovery

Conversion

Fulfilment



Listings

Your product listings are the building blocks of your business on Amazon.com.au and creating strong building blocks is essential to your continued growth. High-quality listings help improve the customer experience by making it easier for customers to find, evaluate, and purchase your products.


Key takeways:


• The product detail page guidelines help you to provide a trusted customer experience so ensure that you have:

1) accurate information
2) product specific data only
3) barcodes as they are mandatory
4) no duplicate listings
5) no offensive or restricted products permitted


Amazon Marketplace Web Service (Amazon MWS) is an integrated web service API that helps Amazon Sellers to programmatically exchange data on listings, orders, payments, reports and more


• Item Data Quality (IDQ) will ensure that customers have all the information they need to make a purchasing decision so remember to have: inspiring images, descriptive titles, clear and concise bullet points, imaginative descriptions, assign the correct product category, variation families and hidden keywords


Amazon Brand Registry help you protect your intellectual property and create an accurate and trusted experience for customers on Amazon


For more information:


1. Refer to the modules in Seller University to learn more about these topics
2. Product Page Style Guides

Discovery

We have over 100 million products and more than 10,000 registered Australian sellers on Amazon.com.au. The following tools will help you grow your Amazon.com.au business.


Key takeways:


• By featuring your product on the Amazon Deals page, you’ll give customers you may have not have reached before a chance to find your product. Running Deals can provide several benefits like increasing traffic to your products, sales and then creating a halo effect on your products after running the deal. Our deals calendar will also include: EOFY, Prime day, Black Friday, Cyber Monday as well as Christmas and the Boxing Day sales period


Promotional coupons are a self-service tool that allows Sellers to create and fund their own digital coupons codes. There are several options you can choose from when creating this kind of promotion. Consider running social media campaigns, deal forums or customer emails to drive traffic to your promotion


Affiliates can choose from over a million products already listed to advertise. It's easy and free to join. Choose from over a million products to advertise to your customers. Whether you are a large network, content site or blogger, we have simple linking tools to meet your advertising needs. Then earn advertising fees from Qualifying Purchases


For more information:


1. With Business reports, you can understand your Amazon business at either an aggregate or product level over different time periods such as days, weeks, and months
2: You will need to use relevant keywords and optimize your Amazon listing. Adding keywords is located in Seller Central when you are adding or editing your items

3. We collect deals weekly. To participate, please reach out to au-marketplace-deals@amazon.com.

Conversion

Conversion is driven by the three things customers look for when shopping online: competitive pricing, fast and accurate shipping times, and great customer service. Focusing on these three factors will also help you get featured in the Buy Box, which is a powerful tool to lift conversion and increase sales.


Key Takeaways:


• Use the Automate Pricing Tool to ensure you stay sharp on your pricing across the board. You can set competitive pricing rules to compete against other sellers, as well as sales-based pricing rules to adjust prices based on your own sales. Remember, setting min/max prices ensures you’re always in control and can guarantee the minimum margins you wish to make


• Configure your Shipping Settings to set accurate and different transit times by region


• Regularly monitor your performance metrics in the Account Health Dashboard in Seller Central to ensure you’re delivering a great customer experience. Check and respond to any Performance Notifications you receive related to your account health


For more information:


1. Refer to the modules in Seller University to learn more about these topics
2. Help Pages for further details on Automate Pricing, Delivery (modify transit times, Premium Shipping, Valid Tracking Rate) and Account Health

Fulfilment


Fulfilment by Amazon (FBA) can grow your sales, via increased traffic and shopper conversion, as well as reduce your shipping costs. In 2018, in Australia, products with a sale saw an average 25% uplift after converting to FBA.


Key takeways:


• When selecting products to send into FBA, start with products that are already selling, or those that have been more successful in other marketplaces


• It is better to send in a wide selection (i.e., many different products), rather than a deep selection (i.e. many of the same products), as this provides you a better understanding of which products sell best in FBA


For more information:


1. FBA Fulfilment Fees + Storage Fees
2. How to Create A Shipment
3. Multi-channel Fulfilment Fees