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Create a promotion for Spring Deal Days
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Create a Prime Exclusive Price Discount
A Prime Exclusive Price Discount is a special offer available only to Prime members. The discounted price appears with the reference price crossed out, along with a badge and savings summary visible in search results and on the product detail page.
Prime Exclusive Price Discounts are free in Europe.
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- Go to Seller Central, navigate to Advertising → Price Discounts.
- Click “Create a price discount” and select “Spring Deal Days” from the Event dropdown menu.
- We recommend submitting at least 24 hours before your desired run date.
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Create a voucher or coupon
Vouchers are self-service marketing tools that can be set up as either a money-off or percentage-off discount.
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- Go to Seller Central, navigate to Advertising → Vouchers.
- Click “Create a new voucher” and schedule your voucher between 10 and 16 March to qualify for the event.
- Important: If scheduling the voucher to start today, allow up to 6 hours for it to become visible.
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Submission deadline: 12 hours before event ends
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Price discount eligibility criteria
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Please note that Prime Exclusive Price Discount will not overlap with any Manual Best Deal, Lightning Deal, or Best Deal on the same ASIN, as it will automatically deactivate and reactivate when deal starts/stops.
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- All stores
- At least 5% off the Current Price
- At least 5% off the Sales History Price (Was Price)
- At least 5% off the non-Prime exclusive price
- The price must match or be lower than the lowest price offered in the past 30 days, including prices offered from previous discounts, deals and coupons.
- UK, DE, NL: At least 15% off the Reference Price
- FR, IT, ES, SE, PL, BE: At least 5% off Lowest recent price
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Seller Rating: At least 3.5 stars (UK only)
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ASIN Rating: Products must have a minimum 3-star rating, or no reviews
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Product: Must be in New Condition
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Shipping: Fulfilment by Amazon (FBA), Seller Fulfilled Prime (SFP) and Merchant Fulfilled Network (MFN)
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Eligibility criteria for MFN offers:
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- Your account must have a late dispatch rate and it must not be greater than 4.0% for the previous month before the deal starts.
- Your account must have an order defect rate and it must not be greater than 1.0% for the previous month before the deal starts.
- Your account must have a pre-fulfilment cancellation rate and it must not be greater than 0.5% for the previous month before the deal starts.
- Your disbursement reserve policy must be set to 7 days or more after delivery.
- The item must be dispatched for free.
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Voucher eligibility criteria
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- The minimum discount required is 5% to 50% off Current Price.
- UK, DE, IT, ES, NL, SE, BE, IE:
- ASIN must have a Was Price or Validated List Price
- Current Price should be no more than 30% higher than Was Price
- The Net Price (Current Price - Coupon Discount) is at least 5% of Was Price or Validated List Price
- FR, PL:
- ASIN must have a Lowest Recent Price
- Current Price should be no more than 30% higher than Lowest Recent Price
- The Net Price is at least 2% of Lowest Recent Price
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Seller Rating: 3.5 (UK only)
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ASIN Rating: Products must have a minimum 3 Star review rating average with 5+ reviews, or 1 Star review rating average with 1 to 4 reviews.
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Setting competitive pricing may improve conversion to sales up to 2 times.*
*Based on an analysis conducted in 2024 where competitive selection in our European Stores was benchmarked against non-competitive offers.
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Please note that we retain the right to suspend, terminate or modify the date of a deal. It remains your responsibility to verify if any other promotion has been already set by yourself on your account on approved SKUs within the same week. We are not responsible for multiple promotions on a single SKU.
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