Amazon will expand to Ireland

We will synchronize your existing products to help you reach customers in Ireland.

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Dear Selling Partner,

We are pleased to announce that we are working on launching Amazon.ie to delight local customers and give Selling Partners the opportunity to expand their European business even further.

If not already available to you, Seller Central Ireland will become visible as a new country option in your EU selling account in the upcoming days. From that moment on, Amazon.ie will show in your Seller Central country drop-down menu. Your existing Professional Selling plan will also cover Amazon.ie.
If you do not see Amazon.ie in your Seller Central drop-down menu yet, please click here and follow the instructions in your Seller account.

To support you with the expansion of your business, we will synchronise your eligible product selection with your Seller Central account for Amazon.ie to make your products available to customers in Ireland upon the launch of Amazon.ie. You will be notified via email once the synchronisation is complete. You can then revise your synchronised selection and will be able to adjust your product prices. Please be aware that your prices will be in Euro on Amazon.ie.

In this email, we will provide you with detailed information regarding the following questions:

1. How will we synchronise the existing product selection? »

2. What product selection will be synchronised? »

3. What are the VAT requirements? »

4. What do I need to do? »

1. How will we synchronise the existing product selection?

•	We will enable the Build International Listings (BIL) tool in Seller Central, which allows us to list your eligible existing products from your Home Marketplace on Amazon.ie on your behalf, to save you valuable time. You can edit the BIL connection between the Seller Central accounts of your choice afterwards at any time here by clicking “remove connection”.
•	Please note: When the BIL tool is active, it will regularly synchronise your existing listings and prices for all linked Seller Central accounts. Please check your preferred tool settings here after the synchronisation is complete.
•	The product descriptions will automatically be translated (if necessary) to English for customers in Ireland. You can learn more about BIL and its functionalities on this help page.

2. What product selection will be synchronised?

•	We will synchronise your eligible selection which is currently exportable to Ireland. For your self-fulfilled listings, we will synchronise your prices from your BIL source marketplace, adjusted for exchange rate* if applicable and shipping fees that you currently charge for export to Ireland.
•	For your Fulfilment by Amazon (FBA) and Pan-European FBA (Pan-EU) listings, we will take into account: VAT differences between the BIL source marketplace and Ireland. Example: If you are selling a product on Amazon.co.uk, we will synchronize the product price on Amazon.ie taking the VAT differences in UK (20%) and Ireland (23%) into account. Fulfilment fee differences* between your BIL source marketplace and Ireland.
•	With Fulfilment by Amazon (FBA), you will be able to easily ship to Ireland. You will also be able to benefit from the Pan-European FBA (Pan-EU) program with domestic fees and offer your products to local customers. You can find the fees for FBA and for Pan-EU here.

* The BIL tool adjusts prices periodically to reflect currency conversion fluctuations in the target marketplaces' currencies. The frequency of these updates might vary from daily to weekly. These updates will not show changes of less than 1%.
** The VAT rates are based on the time this email was published.
*** The fulfillment fee will be determined based on the cross-border fulfillment option you choose and your product dimensions.

3. What are the VAT requirements?

•	Your sales through Amazon.ie will be subject to EU VAT where delivered to EU customers as required under relevant legislation;
•	If you are established in Ireland, you will be required to be registered for VAT in Ireland if your domestic sales of goods exceed €80,000 within 12 months;
•	If you are not established in Ireland, but enroll into the Irish domestic FBA programme, then you are required to be registered for VAT in Ireland;
•	If you do not store goods in Ireland and are EU established, then you may be required to register for local VAT number(s) if your sales exceed the EU-wide distance sales threshold of EUR 10,000 (shipped from another EU country), unless you have opted into the One Stop Shop, under the introduction of the EU eCommerce VAT Package.
•	Learn more about the tax and reporting requirements here and here. If you have not yet provided your VAT registration number on Seller Central, you can upload it here.

We recommend you to consult with your tax adviser for any further questions you might have related to your business activities in Ireland.

4. What do I need to do?

•	In the next few weeks, we will notify you via email once the product synchronisation is complete. Check here under Account Notifications, if your email address for important Technical Notifications and Business Updates is still up to date.
•	Check your synchronised listings and prices under Manage Inventory in Seller Central. If you are already using the Build International Listings (BIL) tool, you can edit the connection between the Amazon Stores of your choice and prevent product listings from synchronising here at any time. If you wish to opt-out from selling on Amazon.ie, click here to “remove connection”. If you are not using the BIL tool yet, we will activate it on your behalf to synchronise your selection to Amazon.ie. You can edit and remove the BIL connection here afterwards.
•	Check your shipping settings in your Amazon.ie Seller Central account under the Settings page.
•	Once Amazon.ie launches, your listings will become available to our local customers from the start of the new Amazon Store.

Prepare your business now for the launch of Amazon Ireland and become one of the first Selling Partners on Amazon.ie.

Regards,
Amazon Europe