Which products can be sold in the artisanal section of the Made in Italy store?

The products featured in the artisanal section of the Made in Italy store must be:

• Entirely handcrafted or handcrafted with not automated machineries from raw material, and
• Made entirely in Italy or have undergone their last economically-justified substantial work or modification in Italy, in accordance with the legal requirements that govern the use of the "Made in Italy" mark, and
• Produced in limited quantities

Products presented and marketed as "100% Made in Italy" must be planned, designed, manufactured and packaged by the seller exclusively in Italy and you must ensure the products comply with all of the legal requirements relating to use of the phrase "100% Made in Italy" denoting the products’ origin.

Products must be new: the sale of used or refurbished products is not permitted in the Made in Italy store.

Products must belong to one of the categories available on Amazon and must meet any specific requirements for the relevant category (e.g. image requirements).

Which products can be sold in the Gourmet food and Wine section of the Made in Italy store?

The products featured in the Gourmet Food and Wine section of the Made in Italy store must:

• Bear protected designation of origin (PDO, IGP, DOCG) certification recognized by safeguarding consortium (e.g. Parmigiano-Reggiano Cheese Consortium, Pasta di Gragnano Consortium), or
• Be selected by specialised Made in Italy food and wine operators (e.g. Vinitaly).

What do I need to do as a seller to sell in the Made in Italy store?

Your seller account must comply with the following seller performance metrics:

• Order Defect Rate of less than 1%
• Pre-fulfilment cancellation rate of less than 2.5%
• Late Dispatch Rate of less than 4%

I already sell my products on Amazon. How can I include my products in the Made in Italy store?

No problem! You can list your products within Made in Italy too! If you already sell with Amazon, you can ask for an invitation to sell in the Made in Italy store.

What if I do not meet the requirements of Made in Italy store?

Sellers offering products that do not meet the requirements needed to be legitimately labelled as Made in Italy are no longer eligible to sell their products within the Made in Italy store. They may continue selling other items on Amazon without being part of Made in Italy store provided they comply with applicable policies and performance metrics. Sellers whose metrics improve may be eligible to re-apply for Made in Italy.

How will customers discover Made in Italy products?

Made in Italy at Amazon is a dedicated store, so your products will appear alongside other Made in Italy items for customers to browse, discover, and shop.

How can I tell customers about my products in the Made in Italy store?

After you register to sell within the Made in Italy store, you will be asked to share with us videos, pictures of your workshop, write to us about what inspires your craft and share your story and process through your own words and images. Be creative! We will then make a profile page for you to share with our customers.

How can I promote my products on Amazon?

That’s easy! As an artisan on Amazon’s Made in Italy store, you’ll have access to our Sponsored Products advertising program and you’ll have the ability to run promotions – all from Seller Central. Learn more.

Do I need to have an EAN for my products?

EANs are not required, but you can add your own SKU or bar code to each product to help you track orders placed by customers and your stock levels.

Do I need to have professional photos of my products?

Images relating to products must meet the following requirements:

• No borders, marks, text or decorations in the images (watermarks)
• The product must be shown by itself or on a model, without accessories
• The entire product must be shown, occupying at least 85% of the image area
• Every image must show one single angle of the product, with no alternative details or views
• The images must be in colour

Can my products be part of Amazon Prime?

Yes, if you choose to include your products (that cannot be customised) in our ‘Fulfillment by Amazon’ program. Learn more.

Is there any specific requirement for shipping?

Sellers are suggested to deliver products through carriers who provide tracking numbers.

How quickly do I need to ship my products after they are ordered?

Customers love to receive products as quickly as possible. You can set your own delivery time (provided products are delivered within 30 days from order, unless otherwise agreed with the customer). Customers need to know when to expect their order, so it’s important that estimated delivery times are accurate.

What returns policies do apply?

Marketplace sellers selling within the Made in Italy store must offer a returns policy equivalent to or better than the Returns Policies offered by Amazon.it, Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.co.jp and Amazon.com. Please click on the links below to learn more about our Returns Policies.

• About Our Returns Policies on Amazon.co.uk
• About Our Returns Policies on Amazon.it (in Italian)
• About Our Returns Policies on Amazon.fr (in French)
• About Our Returns Policies on Amazon.de (in German)
• About Our Returns Policies on Amazon.com
• About Our Returns Policies on Amazon.co.jp (in Japanese)